One is the loneliest number that you’ll ever do, Harry Nilsson wrote and he was right If you’re in business, especially if you’re a small business, one of anything is a sign of trouble

Almost every business has used direct mail to send sales messages to their prospects In every campaign, one of the main objectives is getting your prospect to open the package instead of throwing it into the bin

So you have completed the job After many changes and communication breakdowns, you delivered on time and exactly to specification