David Deakin
David Deakin, CEO of Zee2A, works with Professional Services Executives yearning to take their business to the next level. Through one-on-one mentoring he helps them create sustainable marketing strategies that attract more clients at profitable rates. To learn more, sign up for his e-zine, or enquire please visit www.zee2A.com.
Articles by this Author
Resolving the Dilemma of Ethical Marketing
- By David Deakin
- Published Thursday 19th 2008
- Marketing
- Unrated
Many service professionals will tell you that the words 'ethical' and 'marketing' don't belong in the same sentence While you'd be opening another can of worms by asking for a precise definition of 'ethics', let's just say for the moment that often marketing leaves us feeling a little dirty, or sleazy if you prefer
The ONE Thing Your Professional Services Business MUST Have!
- By David Deakin
- Published Thursday 19th 2008
- Marketing
- Unrated
Here’s a challenge: Do you know the ONE thing that separates the successful (including the obscenely successful, like Warren Buffet and Bill Gates) from the also-rans Think you do
Two Essential Components of Achievable Goals
- By David Deakin
- Published Thursday 19th 2008
- Marketing
- Unrated
In my article "The ONE Thing Your Professional Services Business MUST Have" we talked about the importance of clear, specific, time-linked goals to your professional service business I hope that many of our readers have taken some time to develop goals for their business following the guidelines in that article
Listen and Learn: A Lesson For Marketers
- By David Deakin
- Published Wednesday 18th 2008
- Marketing
- Unrated
I love my dad: it's necessary to make that clear before I tell you this story My dad is always wondering when I'm going to give up this lark and get a real job
Never Cold Call Again, And Get More Clients Into the Bargain...
- By David Deakin
- Published Wednesday 18th 2008
- Marketing
- Unrated
Okay, so that title sounds like a load of phoo-ey, right (And yes, phoo-ey IS a technical term we marketing gurus use